What I’m all about

It’s me, C hristie 

Just your resident email lover here. You bet I'm signed up for just about every brand's newsletter 🙃 I’m glad you’re here. Let me take you through my journey of all things branding!

I don’t think you’re
here by accident…

LOVE THIS FOR YOU

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You’ve got a lot going on, believe me I know, because I was there once too. The list isn’t getting any shorter, and I’m here to help you. That’s my priority and main goal: to be your collaboration partner and take all things email off of your plate. Because you want this, YOU DO! I will fuel your consistency, brainstorm ideas, and always create visually exciting and on brand content for your subscribers.

Real Talk…

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Why I do What I do

I used to be on your side. As soon as I got a taste of working with other founders and brands, I fell in love. With the story, the teams, the creativity, the passion, all of it. I made the switch to do what I loved to do the most, for you and others just like you.

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I’m a Little different …

I care! I care about your brand, because I had my own and I understand the challenges, difficulties, and desires when choosing someone to work with. Someone to let in on your business is not to be taken lightly. I am honored and grateful to be your partner and I want have a fruitful long lasting relationship. I’m in it for the long haul!

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I Really, Really believe in

The power of branding and curation. As a master curator, I put things together that make sense. This goes for every aspect of both my personal and work life—maybe that’s the Libra in me! I’m talking about the whole package. Visuals, content, style, font, language, storytelling and emails should have ALL of that. An extension of your website and brand at the very core. An opportunity to talk directly to those who want to hear from you. After all they signed up for it!! So let’s give them something good.

My Cred:

Wanna get personal? dig in for deets on my career trajectory and some of my life's pleasures.

  • Where it all started. I hold a BS degree in Marketing and Business Management.

    Then, I studied continued education in Fashion Business at Parson’s to learn the ropes of merchandising. 

    Next up, I worked for Ralph Lauren at their NYC headquarters, working in production, merchandising, development, and operations. 

    After that came Macy’s, Herald Square corporate headquarters, the grand daddy of them all. I was able to touch an extensive profile of brands both private label exclusive to the Macy’s name and public powerhouse brands from the likes of Ralph Lauren, Nike, UGG, Betsey Johnson, and more. I spent my time working on the pricing team alongside merchandising, until I transitioned into Buying.

    THEN I gave it all up and moved across the country from NY to LA to do it my way. I started my own business, with nothing but grit, the will to succeed, and a deep burning passion for style.

  • Here we are, nestled in peaceful and lovely Nashville, TN, after an 8 day cross country road trip through the Northwest. 

    I needed another change. Maybe change fuels me at this point; the challenge of going for it and watching it happen is addicting. 

    After getting a taste of emails with my own brand, well, I became obsessed. I wanted to touch other people’s brands and expand everything I had learned in my career and transition into consulting. 

  • Building a family, having a successful and rewarding career and living a peaceful, joyful life. Doing life in a way that matters the most, and doing it with style :)